Graphic designer, illustrator, and digital artist.

A vertical portrait of Aleesha Lindstrom, a digital artist, showcasing her unique style. The image features Aleesha in a maroon top standing in front of a framed panther painting.

Aleesha is a digital artist based in New England, specializing in design, illustration, and digital art.Creativity has been a constant influence in Aleesha's life, and her journey into the professional art world began during her studies in Digital Media and Design at the University of Connecticut.Aleesha is currently a full-time logo production artist, but in her free time, pulls influence from a wide variety of subjects to create personal projects.

Resume

Pecan's Pantry
Sunshine Select
Panda PC
Sweet Dream Streams
Rudtym Industries
Self Investment
Outerspace Vector Art
Refined Ratrods
Devils and Dice
Crooked Arrow Stitch Co.

Project Overview: Pecan's Pantry

Objective

Create a complete brand identity and packaging system for a contemporary cat food brand, balancing playful personality with a sense of quality.

Visual Elements

The visual system combines playful cat themed icons with simple, modern graphics. Repeat patterns featuring paw prints and other cat food related motifs add personality and create consistency across the brand.Custom iconography was developed for each flavor, using simple food and ingredient illustrations to make the packaging easy to recognize and navigate. Together, these elements create a cohesive visual language that feels playful, approachable, and refined.

The Process

The project began with exploring the cat food market, looking at existing brands, packaging trends, and the ways they communicate quality, nutrition, and personality. From this research, I focused on creating a visual direction that felt distinctive and approachable while still communicating trust and quality.I developed the brand identity from the ground up, exploring color, typography, illustration, and graphic elements to create a cohesive visual language. The goal was to capture the playful nature of cats without making the brand feel overly childish.

The identity was then translated into a packaging system, creating a flexible design that could work across different flavors and products while remaining recognizable as a unified brand. I explored the hierarchy of information, color coding, composition, and illustration to make each package feel both expressive and easy to navigate.The final result is a playful yet refined identity that brings personality to the category while maintaining a sense of quality and trust.

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Project Overview: Sunshine Select

Objective

Create a vibrant brand identity and packaging system for a contemporary orange juice brand, combining freshness, energy, and a clean visual presentation.

Visual Elements

The visual system uses bold citrus-inspired colors, playful illustrations, and simple graphic elements to capture the freshness of the product. Custom illustrations and fruit motifs create a recognizable identity, while a flexible color system helps distinguish different varieties and flavors across the packaging.Together, these elements create a fresh and energetic brand that feels modern while staying connected to the natural qualities of orange juice.

The Process

The project began with researching the orange juice market and exploring how existing brands communicate freshness, quality, and natural ingredients. I explored color, typography, illustration, and packaging to develop a visual direction that felt bright, natural, and approachable.Through different color palettes, typography, and illustration styles, I developed a visual language centered around bright citrus colors and playful graphics, creating an energetic and refreshing feel.The branding was then translated into packaging through custom illustrations, bold typography, and a clear layout system.The final result is a vibrant and bold design that stands out on the shelf while remaining fresh, approachable, and easy to recognize.

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