Graphic designer, illustrator, and digital artist.

A vertical portrait of Aleesha Lindstrom, a digital artist, showcasing her unique style. The image features Aleesha in a maroon top standing in front of a framed panther painting.

Aleesha is a digital artist based in New England, specializing in design, illustration, and digital art.Creativity has been a constant influence in Aleesha's life, and her journey into the professional art world began during her studies in Digital Media and Design at the University of Connecticut.Aleesha is currently a full-time logo production artist, but in her free time, pulls influence from a wide variety of subjects to create personal projects.

Resume

Learn about the process and work behind each of my projects by clicking or tapping the images below.

Pecan's Pantry
Sunshine Select
Panda PC
Rudtym Industries
Sweet Dream Streams
Devils and Dice
Refined Ratrods
Crooked Arrow Stitch Co.

Project Overview: Pecan's Pantry

Objective

Create a complete brand identity and packaging system for a contemporary cat food brand, balancing playful personality with a sense of quality.

Visual Elements

The visual system combines cat themed icons with simple, modern graphics. Repeat patterns featuring paw prints and other cat food related motifs add personality and create consistency across the brand.Custom iconography was developed for each flavor, using simple food and ingredient illustrations to make the packaging easy to recognize and navigate. Together, these elements create a cohesive visual language that feels lighthearted, yet refined.

The Process

The project began with exploring the cat food market, looking at existing brands, packaging trends, and the ways such brands communicate quality, nutrition, and personality. From this research, I focused on creating a visual direction that felt distinctive while showing a cat's charm.I developed the brand identity by taking inspiration from real life cats. The goal was to capture the playful nature of cats without making the brand feel overly childish.

The identity was then translated into a packaging system, creating a flexible design that could work across different flavors and products while remaining recognizable as a unified brand. I explored the hierarchy of information, color, composition, and illustration to make each package feel both expressive and easy to understand.

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Project Overview: Sunshine Select

Objective

Create a vibrant brand identity and packaging system for a contemporary orange juice brand, combining freshness, energy, and a clean visual presentation.

Visual Elements

The visual system uses bold citrus-inspired colors and realistic graphic elements to capture the freshness of the product. Custom fruit motifs create a recognizable identity, while a flexible color system helps distinguish different varieties and flavors across the packaging.Together, these elements create a brand that feels modern while staying connected to the natural qualities of orange juice.

The Process

The project began with researching the orange juice market and exploring how existing brands communicate freshness, quality, and natural ingredients.Through different color palettes, typography, and illustration styles, I developed a visual language centered around bright citrus colors and rustic graphics, creating an all natural feel.The branding was then translated into packaging into a clear layout system.The final result is a vibrant and bold design that stands out on the shelf while remaining fresh, approachable, and easy to recognize.

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Project Overview: Sweet Dream Streams

Objective

Create a brand identity for Sweet Dream Streams, an online community centered around streaming and mental health. The logo communicates a sense of comfort, positivity, and belonging while remaining connected to online streaming culture.

Visual Elements

The visual elements combine ideas related to dreams, relaxation, and community. Imagery such as a crescent moon, stars, and angel wings represents the different aspects of the brand.Soft colors such as lavender, blue, pink, and navy create a calming nighttime aesthetic, while rounded typography gives the brand a friendly feel.

The Process

The project began with researching inclusive communities and streaming aesthetics to understand the target audience and establish a visual direction.Different concepts were then explored by combining imagery related to dreams, streaming, and emotional support.The final branding was developed and tested across different platforms and merchandises.

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Project Overview: Rudtym Industries

Objective

Create a brand identity for Rudtym Industries, a powerful, fictional corporation operating at the center of a data-driven efficiency. The brand communicates an advanced, institutional, and slightly unsettling future.

Visual Elements

The visual elements use a dark, industrial, futuristic aesthetic to create a dystopian tech atmosphere. Maroon and metallic tones, sharp geometric typography, and low light help create a controlled and sleek environment.The round icon in the logo represents the three sharks in the pool, while pulling inspiration from molecular structures.

The Process

The project began with researching dystopian technology and corporate tone. These elements are then combined into consistent layouts for advertisements, signage, and other brand applications.The final result is an identity that feels institutional and concerning.

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Project Overview: Devils and Dice

Objective

Create a distinctive brand identity for Devils & Dice, a TTRPG business that brings players together through storytelling, imagination, and shared adventure. The identity balances dark fantasy with playful energy, creating a world that feels mysterious, mischievous, and inviting to all.

Visual Elements

The visual elements draw from the aesthetic of independent game shops and medieval fantasy elements. A palette of reds and purples gives the identity a rebellious feel, while dimensional and hand drawn letters keep the logo unique to the time period it is inspired by.The arrows near the word "and" are not only meant to symbolize devil tails, but the motion of rolling dice as you play a TTRPG.The brand identity combines old-world symbolism with underground gaming culture, creating a bold and easy to understand aesthetic.

The Process

The project began with research into gaming culture, dark fantasy, folklore, and the visual language of traditional gaming materials. These influences were combined with TTRPG and medieval elements to establish a visual direction that felt both immersive and fun.The identity was then developed across consistent layouts for promotional materials, game-related products, social media, and other brand applications.The final result is a brand identity that feels adventurous while capturing the creativity and unpredictability of tabletop roleplaying.

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Project Overview: Panda PC

Objective

Create a visual identity for Panda PC, a computer business specializing in custom PC builds, repairs, and upgrades. The brand combines technical expertise with a bold personality. The identity is designed to feel reliable and knowledgeable while using the playful aggression of the panda to stand out from traditional computer businesses.

Visual Elements

The visual elements draw from computer hardware, particularly the green tones and intricate patterns found on motherboards. This helps to create a rugged and technical aesthetic.The logo features an angry panda breaking through a circuit board, combining the personality of the brand with its focus on computers and technology.

The Process

The project began with research into computer hardware, custom PC building, and the the visual language of independent computer shops.Motherboards, circuitry, and computer components became the foundation for the visual direction, while the panda introduced a unique mascot for the brand.The logo was developed around the idea of an angry panda breaking through a circuit board, creating a visual representation of the brand's strength and technical focus. These elements were then carried across promotional materials, packaging, signage, and digital applications.The final result is a visual identity that has a recognizable presence within the technology industry.

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Project Overview: Refined Ratrods

Objective

Create a visual identity for Refined Rat Rods, a Texas-based automotive business specializing in custom car modifications and rat rod builds.The brand combines the raw, rebellious character of rat rod culture with a refined and distinctive personality. The goal is to create an identity that feels tough, confident, and rooted in custom automotive craftsmanship.

Visual Elements

The visual elements draw from classic rat rods, vintage automotive graphics, Texas culture, and old-school garage aesthetics. Weathered textures, dark tones, warm neutrals, and bold vintage typography create a rugged and industrial look inspired by custom-built cars and workshop culture.A custom rat mafia character serves as the centerpiece of the identity, giving the brand a recognizable personality and a sense of attitude. The character combines the toughness of a classic rat rod with the sophistication and confidence of a mafia-inspired figure, reinforcing the contrast between “refined” and “rough.”

The Process

The project began with research into rat rod culture, custom automotive design, vintage hot rods, and Texas garage culture. These influences were combined with mafia-inspired visual references to develop a brand direction that felt gritty, confident, and distinctive.The central character was developed as a custom rat mafia figure, giving the identity a unique personality that could represent the attitude and craftsmanship behind the business. The character and supporting graphic elements were then adapted across various brand applications.The final result is a bold visual identity that captures the rebellious spirit of rat rods while giving Refined Rat Rods its own memorable character and personality.

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Project Overview: Crooked Arrow Stitch Co.

Objective

Create a visual identity for Crooked Arrow Stitch Co., a Texas-based embroidery and textile business specializing in custom stitching and sewn goods. The brand combines traditional craftsmanship with a warm, handmade personality. The identity is designed to feel personal, authentic, and approachable while celebrating the creativity and individuality of custom textile work.

Visual Elements

The visual elements draw from traditional sewing, embroidery, handmade textiles, and Texas-inspired craftsmanship. A handwritten typeface gives the logo a personal, handcrafted quality, while warm colors and simple graphic forms create a friendly and approachable aesthetic.The primary visual features a spool of thread with a needle and red thread, directly representing the craft at the heart of the business. The thread creates a visual connection between the logo and the physical process of stitching, reinforcing the handmade nature of Crooked Arrow Stitch Co.

The Process

The project began with research into embroidery, sewing, textile craftsmanship, and handmade businesses. These influences helped establish a visual direction centered around authenticity, craftsmanship, and the personal nature of custom-made work.The logo was developed using a handwritten typeface paired with a spool of thread and needle, creating a simple visual representation of the business and its craft. The red thread became an important accent, adding color and reinforcing the connection to stitching and embroidery.The final result is a warm and recognizable identity that communicates the handmade quality of the business while giving Crooked Arrow Stitch Co. a distinct and personable character.

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