Objective

Create a complete brand identity and packaging system for a contemporary cat food brand, balancing playful personality with a sense of quality.

Visual Elements

The visual system combines cat themed icons with simple, modern graphics. Repeat patterns featuring paw prints and other cat food related motifs add personality and create consistency across the brand.Custom iconography was developed for each flavor, using simple food and ingredient illustrations to make the packaging easy to recognize and navigate. Together, these elements create a cohesive visual language that feels lighthearted, yet refined.

The Process

The project began with exploring the cat food market, looking at existing brands, packaging trends, and the ways such brands communicate quality, nutrition, and personality. From this research, I focused on creating a visual direction that felt distinctive while showing a cat's charm.I developed the brand identity by taking inspiration from real life cats. The goal was to capture the playful nature of cats without making the brand feel overly childish.

The identity was then translated into a packaging system, creating a flexible design that could work across different flavors and products while remaining recognizable as a unified brand. I explored the hierarchy of information, color, composition, and illustration to make each package feel both expressive and easy to understand.

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© Aleesha Lindstrom 2020-2026 | All Rights Reserved

Project Overview: Sunshine Select

Objective

Create a vibrant brand identity and packaging system for a contemporary orange juice brand, combining freshness, energy, and a clean visual presentation.

Visual Elements

The visual system uses bold citrus-inspired colors and realistic graphic elements to capture the freshness of the product. Custom fruit motifs create a recognizable identity, while a flexible color system helps distinguish different varieties and flavors across the packaging.Together, these elements create a brand that feels modern while staying connected to the natural qualities of orange juice.

The Process

The project began with researching the orange juice market and exploring how existing brands communicate freshness, quality, and natural ingredients.Through different color palettes, typography, and illustration styles, I developed a visual language centered around bright citrus colors and rustic graphics, creating an all natural feel.The branding was then translated into packaging into a clear layout system.The final result is a vibrant and bold design that stands out on the shelf while remaining fresh, approachable, and easy to recognize.

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© Aleesha Lindstrom 2020-2026 | All Rights Reserved

Project Overview: Sweet Dream Streams

Objective

Create a brand identity for Sweet Dream Streams, an online community centered around streaming and mental health. The logo communicates a sense of comfort, positivity, and belonging while remaining connected to online streaming culture.

Visual Elements

The visual elements combine ideas related to dreams, relaxation, and community. Imagery such as a crescent moon, stars, and angel wings represents the different aspects of the brand.Soft colors such as lavender, blue, pink, and navy create a calming nighttime aesthetic, while rounded typography gives the brand a friendly feel.

The Process

The project began with researching inclusive communities and streaming aesthetics to understand the target audience and establish a visual direction.Different concepts were then explored by combining imagery related to dreams, streaming, and emotional support.The final branding was developed and tested across different platforms and merchandises.

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© Aleesha Lindstrom 2020-2026 | All Rights Reserved